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Tips for Utilising Visual Content Marketing to Generate Traffic and Convert

Visual content marketing is now an indispensable part of any marketing campaign on social media and the internet in general. When used successfully, it can attract the attention of your target audience, thereby increasing web traffic and consequently, the rate of conversion. Before you launch your next visual content marketing campaign, go through the following points to make sure that you are utilising the tools at your disposal in the best possible way.

Royalty Free Photo

Royalty Free Photo

Animated Visual Content

It has been proven that videos with audio guidance can get a point across faster than any other medium. Well designed and creative animated marketing videos from an award winning agency like Spiel Studios have a very high rate of success in terms of customer engagement. This is a tool to explain what you do and how you do it to your target audience without spending a great deal of money in shooting a fully-fledged video ad. Additionally, it has been found that most people would rather watch a short animated ad, while skipping regular long video ads.

Embedded Call-to-Action Button

It is preferable that all your visual marketing campaign has call-to-action buttons. If a potential customer is interested in what he/she sees, wouldn’t it be best if the content that managed to grab interest in the first place, had an in-built call to action button? This is another simple trick to make sure that the traffic you are generating has a higher rate of conversion. Whatever you are selling, the embedded call-to-action button should lead the interested user straight to the target page.

Utilise All Social Media

Marketing campaigns on Facebook is a good idea, but you should also expand the same to Twitter, YouTube, Tumblr, etc. However, depending on the particular social media platform, the format may have to be altered accordingly. Make use of the marketing tools made available by the developers of these sites. For example, Facebook has an amazing and effective demographics tool that you can make use of to individually select the profiles that you want to target with your campaign.

Get More Out of Your Images and Photos

By far, images and photos are the most effective mediums when it comes to blogging or social media marketing. People may not see the whole video or could skip reading an article, but they always take a look at an image because it’s engaging and it takes less than a second to do so. Keep the cover picture the same across all social networks to empower brand recognition and customer connection. Instead of using generic images from the web or images exclusive to other sites, use unique pictures and GIF images of your own. Tagging people and inviting them to provide captions for a photo you just uploaded is a good way to engage and connect with people online.

The secret to a successful visual content campaign lies in never appearing as an advertisement and never asking or demanding. The message should be clear and the call-to-action should be an offer. Keep it short, entertaining and never forget about what the goal of the campaign is.

Products

phpMyStream: phpMyStream is media re-stream panel, it use FFmpeg & rtmpdump linux utilities to take source as input then publish to other server like Red5 or Wowza.

Red5 CMS: Red5 CMS allows you to manage Red5, Wowza, RTMP, HTTP, YouTube, Vimeo Video Streams.

HTML5 MP3 Player: HTML5 MP3 Music Player with Vertical / Horizontal XML Playlist for WordPress compatible with iOS, Android and supports all browsers Firefox, Chrome, Safari, IE and Opera!

Amazon S3 Cloud HTML5 MP3 Player: Amazon S3 Cloud HTML5 MP3 Player plugin that allows you to link to your amazon S3 bucket and sets up a HTML5 playlist with Amazon S3 Expiring Link.

Red5 Recorder: Red5 Recorder allows wordpress users to easily use Red5 Recorder Player on their website to record Video / Audio Streams. Users can record their video response / review using embedable red5 recorder and after recording they can send video email to wordpress admin. Both user and admin will get email from Red5 Recorder system to get Red5 Recorded Video Streams.

Pay Per Plugin for HTML5 Media: Pay Per Plugin for HTML5 Media Plugin is embedded stand-alone, e-commerce-powered JavaScript and iFramed widget for Audio/Video.

Property Rent Website

Back End Featurs:

1. User Manager
2. User Role Manager
3. Category Manager
4. Property Manager
5. Property Photo / Video
6. Property Comment / Rating Manager
7. Property Amenities Manager
8. Country / City Manager
9. Payment Manager
10. Newsletters Manager
11. Banner Manager
12. System Configurations
13. CMS Pages Manager
14. Package Subscription Manager

Front End Featurs:

1. Login / Register using Facebook and Twitter
2. User Profile and Settings
3. User Property Manager
4. Commercial / Residential Property Search
5. Property Listing
6. Property Details with Photo Gallery, Video Gallery, Google Map
7. Property Reviews and Ratings

Property Data:

Property Name
Property Desciption
Property Type
Property Photos
Property Videos
Room Type
Price ($) per night
Weekly Price ($)
Monthly Price ($)
Cleaning Fees ($)
Number of Bedrooms
Number of Bathrooms
Minimum Rent
Maximum Rent
Floors in building
Property in which floor?

Amenities Data:

smoking Allowed
TV
Internet connection
Air Conditioning
Elevator in building
pool
Parking Included
GYM
Indoor Fireplace
Breakfast
Suitable for Events
Dryer
Pets Allowed
Cable TV
Wireless Internet
Heating
Handicap Accessible
kitchen
Doorman
Hot Hub
Buzzer/Wireless Intercom
Family/Kid Friendly
Washer

Location Information:

Society Name
Address Line
Near By Landmark (e,g, School Name , Office Post, or Hospital Name)
City
State/Province/Region
Zip/postal Code
Country

Searchable Data:

City
ZipCode
Bedroom
Bathroom
Availability (Date)
Room Type
Minimum Rental
Maximum Rental

iOS Android App

We enable customers with advanced capabilities to manage, deliver and monitor audio, video, and multimedia content over the Internet using Red5 Media Streaming Server on Android. Streaming Media Services includes Hosting’s proprietary technologies and robust online management tools, to provide customers with a level of simplicity, and features unparalleled in the Industry.

How you can use Red5 Server for streaming to iPhone, iPads and Android?

Related Articles:

VOD to iOS
How to play wowza live video on ipad

Live Broadcast in Joomla

Live Broadcast in Joomla enable customers to stream using VLC/FMLE live camera from remote server to end user clients in different format like Flash, Windows, iPhone, iPad, QuickTime, Android and HTML5.

Requirement: To setup a publishing point for Live streaming in a hosted VLC/FMLE Server and create an embed code using Web Based Player or similar.

For alternate Media Encoder review our blog
Live Camera Streaming With Flash Media Encoder & Red5

Features

1. Broadcast Live Camera Stream from remote server in different format using VLC/FMLE.
2. Setup Publishing Point on Joomla Server to record and stream using web based players.
3. Quality vs Size Consideration.
4. Encode video streams in multiple formats.
5. Multiple PlayList Formats and VOD Support.
6. Live Video Plugin “[video:/video_file_location/]” for Joomla Content Editor.
7. Media Stream HOTLINK Protection.

Read more on blog about this plugin…

Stream Live Event Using VLC Media Player
Remote Secure Token
How to prevent downloading and leeching media files

We are Joomla Plugins, Components, Modules developers and enable customers to manage there media using Joomla CMS easily 😉

We are happy to assist in Amazon CloudFront, Amazon S3, Wowza, Red5, FMS, WMS integration with Joomla 1.5, 1.6, 1.7, 2.5 and 3.x

Joomla Development
Joomla: http://www.joomla.org/
IDE: Eclipse
Server: VLC Player, FMLEncoder, MPlayer, Video Encoder, Live Streamer
Client: WM Player, Mobile Players, Web Players
Language: PHP
Other: Joomla Plugins Components Themes modules, jQuery, Flash, HTML5

Key Features
Graphics: We provide good GUI/HTML approved by W3C for joomla applications, HTML5 is on demand development.
Database: We will provide optimized database (MySQL etc.) for various joomla applications.
Content: The content API is used to manage data access and publishing by providing services for dealing with resources,
content providers, and packages.

Please review recent launch in Joomla

 

Email: info [at] svnlabs.com
Mobile: +919928673578
Skype: svnlabs

Twitter: http://twitter.com/svnlabs
FaceBook: http://www.facebook.com/svnlabs
Linkedin: http://www.linkedin.com/in/svnlabs

Concentrate > Observe > Imagine > Launch

Wowza Secure Token

There are 2 methods to put secure token for video players like flowplayer or jwplayer…

1. Token inside javascript code (shared secret)
2. Token inside flowplayer or jwplayer source code (compile the token inside the plugin)

Read more about it:

Compile or build flowplayer or jwplayer to create secure token for wowza server

SWF (with token) files from hotlink, theft, download and Leech

Contact us to add SecureToken protection to JWPlayer and FlowPlayer for Wowza, Red5, FMS media files.

 

Wowza Project SVNLabs Case Study

Email: info [at] svnlabs.com
Mobile: +919928673578
Skype: svnlabs

Twitter: http://twitter.com/svnlabs
FaceBook: http://www.facebook.com/svnlabs
Linkedin: http://www.linkedin.com/in/svnlabs

Concentrate > Observe > Imagine > Launch

Media Streaming for Joomla

Media Streaming for Joomla – It includes streaming videos for Flash, Windows, iPhone, iPad, QuickTime, Android, HTML5 etc.

Front End | Back End

We are Joomla Plugins, Components, Modules developers and enable customers to manage there media using Joomla CMS easily 😉

We are happy to assist in Amazon CloudFront, Amazon S3 integration with Joomla 1.5, 1.6 and 1.7.

Joomla Development
Joomla: http://www.joomla.org/
IDE: Eclipse
Language: PHP
Other: Joomla Plugins Components Themes modules, jQuery, Flash, HTML5

Key Features
Graphics: We provide good GUI/HTML approved by W3C for joomla applications, HTML5 is on demand development.
Database: We will provide optimized database (MySQL etc.) for various joomla applications.
Content: The content API is used to manage data access and publishing by providing services for dealing with resources,
content providers, and packages.

Please review recent launch in Joomla

 

Email: info [at] svnlabs.com
Mobile: +919928673578
Skype: svnlabs

Twitter: http://twitter.com/svnlabs
FaceBook: http://www.facebook.com/svnlabs
Linkedin: http://www.linkedin.com/in/svnlabs

Concentrate > Observe > Imagine > Launch