What is VAST?

Digital Video Ad Serving Template (VAST) is specification to standardize the communication requirements between video players and the ad servers released by Interactive Advertising Bureau (IAB).

VAST data structure is an XML template declares:

* How ad creatives play?
* What to track ad played?

Sample VAST in JavaScript

<script type="text/javascript">
    var options = {
    ads: {
        'skipAd': {
        'enabled': true,
        'timeOut': 5
        },
        'servers'  : [
        {
            'apiAddress': 'vast.xml'
        }
        ], 
        'schedule' : [
        {
            'position' : 'mid-roll',
            'startTime': '00:00:07'
        },
        {
            'position' : 'post-roll'
        }
        ]
    }
    };
    _V_("video", options);
</script>

Screenshots of Video Ads using VAST

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